Our Promise to you

Beautiful clothes.
Beautiful accessories.
Beautifully presented.

Affordable, wearable style without compromising on quality
Something for everyone, at every price point
Online or in our beautiful Armidale store, we deliver quality and service you can rely on.
Community lies at the heart of our business, we pride ourselves on caring for the community we serve.
Lisa Haynes

Team Captain

about us

At Concepts of Armidale you will always find affordable, wearable style for men, women, and children, without compromising on quality.

Our service is personal and unobtrusive. We take the time to listen to you and help you find just the right outfit or gift, whatever the occasion. And if we don’t have something you want in stock, we can order it in for you.

Concepts of Armidale is locally owned and operated. For us, community lies at the heart of our business; we pride ourselves on caring for the community we’ve lived in, and served, for almost thirty years.

Our award-winning customer experience, online or instore, is welcoming, calm and uncomplicated.

Whatever your lifestyle, whatever your style, we’re here to help you feel good and look great.

Our store, located centrally in the Armidale Plaza (Richardsons Arcade), is the ideal lifestyle destination, whether you are ducking in on your lunch break, popping into town to catch up with friends, hosting guests to our beautiful region, or you’ve found us online. We look forward to welcoming you.